Building a Brand

May 07, 2025  •  EPISODE 264

What does it take to build a brand that lasts? In this episode of Science LIVE, Roger Billings delves into the art and science of brand creation. Discover how vision, consistency, and innovation come together to shape a brand’s identity and influence. Whether you’re an aspiring entrepreneur or simply curious about the stories behind successful brands, this episode offers valuable insights into the journey of building something meaningful.

About DrB

Dr. Roger Billings is a visionary innovator whose work has touched the lives of millions of students and transformed the landscape of education. Widely known as “DrB” to the countless kids who benefit from his groundbreaking Acellus learning system, Dr. Billings has dedicated his life to advancing education through technology. As part of DrB’s lifelong commitment to supporting education, Science LIVE was launched as a way to “give back” by mentoring students in conjunction with the Roger Billings Scholarship Program.


Read more about DrB » 
About the Roger Billings Scholarship Program »

Follow

205 Comments

  1. Samara

    I’ve been doing Acellus for 1 year now and I’ve learned a lot more than I did when I went to private school!!!!!!!

    Reply
  2. Makenzy Zuniga

    💛💛🫸🫷😊Friends are so amazing

    Reply
  3. Xander Seeds

    Fascinating information

    Reply
  4. Grainne Norris Nugent

    This was really helpful because I’m trying to build my brand as an artist!

    Reply
  5. riley

    It is crazy that there may be a ninth planet

    Reply
  6. James Hines

    The building of Hoover Dam was a feat of engineering of its time. It must have changed the landscape drastically.

    Reply
  7. Makenzy Zuniga

    I love Acellus

    Reply
  8. Victoria Devorak

    R 51 😂😂😂😂

    Reply
  9. Violette

    I love learning about Acellus.

    Reply
  10. Leah Gaskill

    I have dreamed of owning my own business one day!

    Reply
  11. Nathaniel Thompson

    nice moves R-51 😂😂🤣

    Reply
  12. Cora lane

    This is very cool!

    Reply
  13. Catalina Hubbard

    Thank you for the lecture!

    Reply
  14. Kyler

    i like watching these episodes

    Reply
  15. Carmela Myers

    Love!

    Reply
  16. Ayjah Hoskins

    Good show. Wonder what we would call the ninth planet if it becomes a planet?

    Reply
  17. Nehemiah kaleb

    I love r51

    Reply
  18. Kayla Ferguson

    I love watching these!

    Reply
  19. Essmer

    that’s crazy that they think there is another planet

    Reply
  20. lillian

    💛

    Reply
  21. Avery Critch

    Awesome video, I am very competitive so I feel like I would be good in that area. What would planet nine mean for us?

    Reply
  22. Molly

    Found this very interesting, thank you!!

    Reply
  23. Yocabed kaleb

    when people ask me what job I want to have I always say I want to have my own brand but I didn’t know where to start but I I know now. thank you for explaining it to us.

    Reply
  24. Tammer

    I really liked this video. Thank you!

    Reply
  25. Evan Scheerhoorn

    I cant wait to graduate

    Reply
  26. Kailey

    I loved this video!

    Reply
  27. Emmanuel Mejia

    I think knowing how to build a brand is very important and it was very interesting to hear from a Acellus graduate.

    Reply
  28. Elijah M.

    I need one of those voice tuners! Everyone says I have a “little” voice. 🙁

    Reply
  29. Essmer

    I loved this video

    Reply
  30. Tehillah Turner

    Building a brand is important. I am building a brand for my designs.

    Reply
  31. Jonah Weise

    When building a brand, i think about companies like Wal-Mart, McDonalds and Amazon as to who to look up and just see how their operations make them so successful. Is it possible to go to these huge companies and ask for a tour or more info on how they got started or do you think they will turn away someone like me, because they would be afraid i would steal their secrets?

    Reply
  32. Jason Sparks

    I would like to own my own business one day.

    Reply
  33. Kira Jackson

    People are seriously geniuses. It amazes me how everything is made.

    Reply
  34. Daniel Mendoza

    Really interesting about taking it to the next step

    Reply
  35. Madelin guardado

    I love the video!!!

    Reply
  36. Arionna Harmon

    I think it was really amazing to hear from a graduate of Acellus and see how much they have accomplished

    Reply
  37. Helaina Richter

    Loved this vid!☺

    Reply
  38. Empress Culbertson

    Making something that other people will enjoy is amazing.

    Reply
  39. Joshua T.G. Davis

    I am very interested in the possibility of a 9th planet and the searching for it.
    It was interesting how Hoover Dam was made. I went to Hoover Dam about 6 years ago, and was amazed at how it looked.
    I have a Special Needs brother and found it interest that you develôped the Special Ed Assistant. (SpedEx)
    Picking an unusual name for a brand makes sense.

    Reply
  40. Emily Moreno

    How long and difficult would it take to open a restaurant

    Reply
  41. Ayden Underwood

    Love these videos

    Reply
  42. Corbin Nunnally

    very interesting epsiode

    Reply
  43. Victoria

    I love the video!

    Reply
  44. Jax Thelen

    I would like to create a brand some day.

    Reply
  45. Danny

    Wow this is amazing!

    Reply
  46. Jarianna Garcia

    Loved this!

    Reply
  47. Jaxton crites

    Science is great

    Reply
  48. Mia

    Love these vids ❤️

    Reply
  49. cherry l

    learning about brands is pretty fun.

    Reply
  50. Elliana Ballejos

    After I graduate I want to start my own bakery

    Reply
  51. julia powell

    you have greatly inspired me to go and make a clothes brand.

    Reply
  52. Aubree Baggett

    I love Acellus! I’m thankful my parents found it and put me in here

    Reply
  53. Logan Rentner

    I love Science

    Reply
  54. Brayden

    I love science so much

    Reply
  55. Jaxon Cunningham

    I didn’t know that John L. Savage was the one who took on this job to control the Colorado river.

    Reply
  56. Alivia T

    interesting episode, I liked it!

    Reply
  57. Mason Fleming

    I’d start a company selling vegan food!

    Reply
  58. Brieanna Wright

    I love these videos.

    Reply
  59. eliza

    this was a good episode

    Reply
  60. lj

    I love science live!!!!!

    Reply
  61. Skyla Scheeren

    wow!

    Reply
  62. Ashton

    Science is so cool!

    Reply
  63. Tristan Parkhurst

    I am always making and selling things. I make bracelets and sell them around my neighborhood. Maybe one day I will have a bigger business!

    Reply
  64. Barrett Pirtle

    How difficult would it be to start your own welding business

    Reply
  65. Evan Smith

    That’s a pumpkin. not a melon.

    Reply
  66. Cris Wahl-O'Hogan

    Thank you Acellus.

    Reply
  67. Amilicia Price

    Can you explain what exactly it takes to have a presentation from R 51?
    Is he %100 AI?

    Thank you all for what you do.

    Reply
  68. Layton

    These science lives are amazing

    Reply
  69. Kennasyn Rose

    I love my science lives

    Reply
  70. Breigh Lybyer

    I love science live

    Reply
  71. Riley Stewart

    This is making me want to start my own business!

    Reply
  72. Emma Dreifurst

    I would like to create my own fashion brand.

    Reply
  73. sophia m boswell

    did you ever think when you started out your career that you would be running an amazing online school

    Reply
  74. Ayanfe

    Thank you mate for the lesson

    Reply
  75. Marie

    It’s really interesting that scientists believe that there might actually be a ninth planet.

    Reply
  76. Rielyn Honeick

    Watching and helping my mom build her brand was my favorite!

    Reply
  77. Katie Miller

    I hope to open my own day care all by myself when I’m older! 🙂 until then learning about brand building and business management keeps me motivated and excited for the future and to learn new things!

    Reply
  78. Taylor Ralphs

    I have always agreed with the music that you listen to can represent who you are, thats very cool to hear there is now studies about it.

    Reply
  79. Hannah Chaffee

    I’ve wanted to start a mini business for a while – this was really helpful! Side note – Charlie Brown is the best fish.

    Reply
  80. Grace Church

    Motor Melon!!!!! LOL!!!🤣

    Reply
  81. Bella Champlain

    COOL! I think it’d be cool.

    Reply
  82. Conan Bane

    I want to start my first chicken business!

    Reply
  83. Maeve Bane

    Cool to see my first science live!

    Reply
  84. Vincent Porcelli

    Creating things like brands seem so fun!

    Reply
  85. Yusuf Diallo

    building a brand seems very interesting to me.

    Reply
  86. Alina Landaeta

    That is a very huge Dam. Incredible how something like that can be made.

    Reply
  87. Breanna Cleveland

    I’ve always wanted to create my own brand, specifically for clothing or general accessories.

    Reply
  88. Oumar Diallo

    Planet 9 is so fascinating

    Reply
  89. Emma Ahearn

    That’s pretty awesome.

    Reply
  90. Cris Wahl-O'Hogan

    (Reply to, Olivia on May 19,2025)
    Do you think that there is another planet out in the universe that can supply earth for other humans or creatures that can survive in our atmosphere?

    Reply
  91. Jaden Chesley

    I like learning new things

    Reply
  92. Rose

    Building a brand sounds so interesting! 🙂

    Reply
  93. Anthony p

    Consistency is important.

    Reply
  94. London Harris

    We didn’t know Apple almost failed. We can’t imagine having no ipads, iphones or air pods!

    Reply
  95. Adam Bryant

    Making new discoveries takes a lot of patience.

    Reply
  96. ivy bell

    marketing is one of the most important and difficult parts of building a successful brand

    Reply
  97. Adyiah

    This is so cool!

    Reply
  98. Payton Raber

    I have been to the hoover dam before and it was really interesting to learn about.

    Reply
  99. Muhaimin Khattak

    Creating a brand would be fun

    Reply
  100. Olivia

    The idea of Planet Nine has always fascinated me, and it’s so interesting to know that there have been more breakthroughs surrounding its existence.

    Reply
  101. Westin Henry

    Consistency is important

    Reply
  102. Benji S.

    I learned a lot of information about businesses and building a brand! But really caught my attention is Planet 9 and it seems so interesting. it would shake up a lot and since there is a lot of similar situations in out solar system and it could mean there is more than planet 9 out there! awesome episode.

    Reply
  103. Aniah

    This was very helpful for me!

    Reply
  104. Jevell Selders

    The name of a brand is important because it’s a lasting memory and grabs the attention of the people that your brand serves.

    Reply
  105. Yasmin chavez

    Is building a brand easier than building a company

    Reply
  106. Toby Browning

    It’s interesting to see how much goes into coming up with a brand name. It’s not as easy as they make it seem.

    Reply
  107. Zoe Meadows

    It was very interesting to hear about establishing a brand that can make an impact and last.

    Reply
  108. nikita kaminskas

    Very interesting, especially because I’ve chose International Business as a major next year!

    Reply
  109. joshua

    what an amazing episode this time.

    Reply
  110. Peyton Barrett

    I learned something new! thanks.

    Reply
  111. Aiden F

    I liked learning about how dams were made and would love to see the Hoover Dam.

    Reply
  112. asha heikkila

    I love watching these videos, one of my favorite parts of the week

    Reply
  113. Aubrielle B.

    I have always wanted to make a brand!!!

    Reply
  114. Cris Wahl-O'Hogan

    Love Acellus!!!

    Reply
  115. Alinah

    Thank u

    Reply
  116. Diyanni

    Thank you for your advice, I hope to start a business one day.

    Reply
  117. Jadeyn Hernandez

    Woah, i love this episode. Watching from South Dakota!

    Reply
  118. Charlotte Nebres

    Wow, this is so interesting! I never knew everything that goes into building a brand.

    Reply
  119. Skyler D

    My mom is into branding and marketing. She is always looking for new ideas. I have helped her come up with some ideas with AI.

    Reply
  120. Rebecca Blackwell

    Branding is very important for lots of things.

    Reply
  121. Delilah

    This is inspiring

    Reply
  122. Elena Mirante

    You think Elon musk will make ai launched rockets?

    Reply
  123. erianna

    I hope to build my own brand one day.

    Reply
  124. Vicente Resendiz Salinas

    One day I hope to start a brand! Thank you Billings!

    Reply
  125. Julianna C

    It’s really cool to see info about marketing your ideas in something mostly focused on the engineering side, lots of people forget that people still have to know about your ideas tp be helped by them.

    Reply
  126. Morgan Briggs

    Thank you

    Reply
  127. Angelina

    Thanks, I hope to start a brand one day and this inspired me 🙂 also I love R-51 lollll

    Reply
  128. Taylor Leigh

    Love this

    Reply
  129. Genevieve Roman

    Building a brand takes a lot of dedication and hardwork! It’s inspiring how you were able to become so successful!

    Reply
  130. charlotte s

    wow thats amazing

    Reply
  131. Timothy

    I liked learning about the Hoover Dam.

    Reply
  132. Clark Baird

    R51 has a girlfriend?!?

    Reply
  133. Callen

    Information is very useful for someone who is wanting to start their own business or brand.

    Reply
  134. Rain Bradberry

    Lots of useful information!

    Reply
  135. Randi Jo Menard

    How did you learn about branding?

    Reply
  136. Anya

    this is amazing, might start my own buisness.

    Reply
  137. Mackenzie Locken

    Would there be any way to reach planet 9 when we hopefully or eventually get to look at it? Or, would it be too far to reach?

    Reply
  138. Zoey White

    I love Designing i want to make my own merch

    Reply
  139. Lucy Patkowski

    Awesome show!

    Reply
  140. Wyatt Peters

    This has so much great information on making a business!

    Reply
  141. Grace

    Building a brand is so cool.

    Reply
  142. Andraya myers

    this was cool

    Reply
  143. Renaud Manansala

    Valuable information! this inspires me to start my own business

    Reply
  144. Hasset Fenta

    Great Episode i really didnt know all of this. learned a lot

    Reply
  145. lily allen

    when was acellus created

    Reply
  146. Mackay Richardson

    Dr. Tobias’ segment is always so interesting to me. I’m 16 years old and a bit of a history buff. Seeing how inventions changes the world throughout history is so fascinating.

    Reply
  147. giannah lejeune

    I think its pretty cool to be learning all of this OUTSIDE of the classes

    Reply
  148. Huet

    I really hope to start my own brand someday! Great vid!

    Reply
  149. Harlow

    I can’t wait to start my own brand this is useful info

    Reply
  150. Bentley

    This is great learning info for the future I want to own my own business

    Reply
  151. Coralynn Puska

    I’m part of the club, PLUTO IS STILL A PLANET! Dont mark him out!
    But still, pretty cool.

    Reply
  152. mackenzie

    wow that is crazy i did not know all of this

    Reply
  153. Adam Schwass

    I really enjoyed this! I want to start a business one day

    Reply
  154. Keyah Blow

    What would the discovery of planet nine mean for our solar system?

    Reply
  155. Journi Powers

    This is very cool to learn about brands and their importance.

    Reply
  156. Breonna Himrod

    Great video!!

    Reply
  157. Mina

    This was really motivating to do my best in school & life.

    Reply
  158. Katya

    Honestly I think Playjay could be a pretty good brand name

    Reply
  159. Samuel Kosh

    I think building the brand is the hardest thing probably.

    Reply
  160. Bruce Seibel

    Wow this video was so interesting! I really liked how in depth they went on how to build a brand!

    Reply
  161. Carolina

    I really enjoy the depth the video goes into about brands for businesses.

    Reply
  162. Luke

    Having your own brand would be amazing.

    Reply
  163. Jake Ratchford

    I always wanted to make my own brand!

    Reply
  164. Mason

    This really helped me

    Reply
  165. Naomi Parrish

    Learning about the solar system has always been fun for me. So to think that there Is another planet out there is really cool.

    Reply
  166. Matthias Stonesifer

    This was a good video on how to start a business.

    Reply
  167. Ariel Collins

    I believe creating a brand is important for a big company or a small business. And even now you need to create your own personal brand through name image and likeness as a young student or student athlete.

    Reply
  168. Caleb Williams

    how easy was it to build this brand?

    Reply
  169. Eito Komatsu

    The lecture about planet nine was really interesting. The fact that there might be a ninth planet in our solar system really hooked my curiosity.

    Reply
  170. sara

    the cartoon was funny lol

    Reply
  171. Amy Ramirez

    Enjoyed this episode. Thank you!

    Reply
  172. Kennady Brown

    Thank you for this cool presentation.

    Reply
  173. Arianna Barreres

    Awesome video!!! Loved it!

    Reply
  174. Shay Barreres

    I definitely agree… the best products always win.

    Reply
  175. Ayla

    I love watching these!

    Reply
  176. Journey Dorton

    This a very interesting video! I can’t wait to learn more

    Reply
  177. Journey Dorton

    This is a very interesting video on brand creation.

    Reply
  178. Sadi

    Really great video. Loved it.

    Reply
  179. Ruth Baldwin

    R-51 never fails to make me laugh 😂

    Reply
  180. Elijah Baldwin

    R-51 is the best this video was funny

    Reply
  181. Libby

    Wow this video was really funny!!! I loved both R-51 segments haha

    Reply
  182. mckenna carroll

    Brand relevance is definitely interesting.

    Reply
  183. Anna Murphy

    Wow I am inspired to build a brand!

    Reply
  184. Malaysia Gray

    Watching this video gives me motivation.

    Reply
  185. Lourdes Cimolai

    I love this video and r 51!

    Reply
  186. Mazzy

    I have always wanted to make my own sticker brand!

    Reply
  187. Naimah Mcniel

    oh my gosh, this was such a great video :).

    Reply
  188. Jaden Lewis.

    Amazing video. I really loved it.

    Reply
  189. Hannah

    I always look forward to these videos! I learn so much and just enjoy watching them!

    Reply
  190. Justin Dohler

    Cool video

    Reply
  191. william woodard

    i like r 51

    Reply
  192. maddie

    planet 9 is really far away

    Reply
  193. Eoghan Levreault

    Love that she tells you we don’t speak negative about ourselves!

    Reply
  194. Baku and Deku

    Also please keep us updated on the planet 9.

    Reply
  195. Simone tarantelli

    This is so interesting! I myself am starting to build a brand

    Reply
  196. Shannon rice

    This episode was interesting talking about keeping a brands relevance.

    Reply
  197. Baku and Deku

    OMG OMG OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! r-51 MADE A PLAYJAY-51!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Reply
  198. Jordyn castillo

    Building a brand is about consistency, authenticity, and connection.

    Reply
  199. Skylar Cooper

    loved this

    Reply
  200. Logan Sullivan

    I would like to visit that dam. It looks pretty cool.

    Reply
  201. Daniel Mendoza

    GREAT VID

    Reply
  202. Victoria Jimenez

    I think it’s cool how the video talks about the role of maintaining a brand’s relevance and competitive edge in the market

    Reply
  203. Jahmir baxter

    Building a brand can financial help you an your family so it’s good to know how to build one an keep it going

    Reply
  204. Gabe Daniels

    Loved the show

    Reply
  205. Kaden

    Love the video!

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *