Building a Brand

May 07, 2025  •  EPISODE 264

What does it take to build a brand that lasts? In this episode of Science LIVE, Roger Billings delves into the art and science of brand creation. Discover how vision, consistency, and innovation come together to shape a brand’s identity and influence. Whether you’re an aspiring entrepreneur or simply curious about the stories behind successful brands, this episode offers valuable insights into the journey of building something meaningful.

About DrB

Dr. Roger Billings is a visionary innovator whose work has touched the lives of millions of students and transformed the landscape of education. Widely known as “DrB” to the countless kids who benefit from his groundbreaking Acellus learning system, Dr. Billings has dedicated his life to advancing education through technology. As part of DrB’s lifelong commitment to supporting education, Science LIVE was launched as a way to “give back” by mentoring students in conjunction with the Roger Billings Scholarship Program.


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About the Roger Billings Scholarship Program »

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246 Comments

  1. Jonah

    When building a brand, i think about companies like Wal-Mart, McDonalds and Amazon as to who to look up and just see how their operations make them so successful. Is it possible to go to these huge companies and ask for a tour or more info on how they got started or do you think they will turn away someone like me, because they would be afraid i would steal their secrets?

    Reply
  2. Jason

    I would like to own my own business one day.

    Reply
  3. Kira

    People are seriously geniuses. It amazes me how everything is made.

    Reply
  4. Daniel

    Really interesting about taking it to the next step

    Reply
  5. Madelin

    I love the video!!!

    Reply
  6. Arionna

    I think it was really amazing to hear from a graduate of Acellus and see how much they have accomplished

    Reply
  7. Helaina

    Loved this vid!☺

    Reply
  8. Empress

    Making something that other people will enjoy is amazing.

    Reply
  9. Joshua

    I am very interested in the possibility of a 9th planet and the searching for it.
    It was interesting how Hoover Dam was made. I went to Hoover Dam about 6 years ago, and was amazed at how it looked.
    I have a Special Needs brother and found it interest that you develôped the Special Ed Assistant. (SpedEx)
    Picking an unusual name for a brand makes sense.

    Reply
  10. Emily

    How long and difficult would it take to open a restaurant

    Reply
  11. Ayden

    Love these videos

    Reply
  12. Corbin

    very interesting epsiode

    Reply
  13. Victoria

    I love the video!

    Reply
  14. Jax

    I would like to create a brand some day.

    Reply
  15. Danny

    Wow this is amazing!

    Reply
  16. Jarianna

    Loved this!

    Reply
  17. Jaxton

    Science is great

    Reply
  18. Mia

    Love these vids ❤️

    Reply
  19. Cherry

    learning about brands is pretty fun.

    Reply
  20. Elliana

    After I graduate I want to start my own bakery

    Reply
  21. Julia

    you have greatly inspired me to go and make a clothes brand.

    Reply
  22. Aubree

    I love Acellus! I’m thankful my parents found it and put me in here

    Reply
  23. Logan

    I love Science

    Reply
  24. Brayden

    I love science so much

    Reply
  25. Jaxon

    I didn’t know that John L. Savage was the one who took on this job to control the Colorado river.

    Reply
  26. Alivia

    interesting episode, I liked it!

    Reply
  27. Mason

    I’d start a company selling vegan food!

    Reply
  28. Brieanna

    I love these videos.

    Reply
  29. Eliza

    this was a good episode

    Reply
  30. Lj

    I love science live!!!!!

    Reply
  31. Skyla

    wow!

    Reply
  32. Ashton

    Science is so cool!

    Reply
  33. Tristan

    I am always making and selling things. I make bracelets and sell them around my neighborhood. Maybe one day I will have a bigger business!

    Reply
  34. Barrett

    How difficult would it be to start your own welding business

    Reply
  35. Evan

    That’s a pumpkin. not a melon.

    Reply
  36. Cris

    Thank you Acellus.

    Reply
  37. Amilicia

    Can you explain what exactly it takes to have a presentation from R 51?
    Is he %100 AI?

    Thank you all for what you do.

    Reply
  38. Layton

    These science lives are amazing

    Reply
  39. Kennasyn

    I love my science lives

    Reply
  40. Breigh

    I love science live

    Reply
  41. Riley

    This is making me want to start my own business!

    Reply
  42. Emma

    I would like to create my own fashion brand.

    Reply
  43. Sophia

    did you ever think when you started out your career that you would be running an amazing online school

    Reply
  44. Ayanfe

    Thank you mate for the lesson

    Reply
  45. Marie

    It’s really interesting that scientists believe that there might actually be a ninth planet.

    Reply
  46. Rielyn

    Watching and helping my mom build her brand was my favorite!

    Reply
  47. Katie

    I hope to open my own day care all by myself when I’m older! 🙂 until then learning about brand building and business management keeps me motivated and excited for the future and to learn new things!

    Reply
  48. Taylor

    I have always agreed with the music that you listen to can represent who you are, thats very cool to hear there is now studies about it.

    Reply
  49. Hannah

    I’ve wanted to start a mini business for a while – this was really helpful! Side note – Charlie Brown is the best fish.

    Reply
  50. Grace

    Motor Melon!!!!! LOL!!!🤣

    Reply
  51. Bella

    COOL! I think it’d be cool.

    Reply
  52. Conan

    I want to start my first chicken business!

    Reply
  53. Maeve

    Cool to see my first science live!

    Reply
  54. Vincent

    Creating things like brands seem so fun!

    Reply
  55. Yusuf

    building a brand seems very interesting to me.

    Reply
  56. Alina

    That is a very huge Dam. Incredible how something like that can be made.

    Reply
  57. Breanna

    I’ve always wanted to create my own brand, specifically for clothing or general accessories.

    Reply
  58. Oumar

    Planet 9 is so fascinating

    Reply
  59. Emma

    That’s pretty awesome.

    Reply
  60. Cris

    (Reply to, Olivia on May 19,2025)
    Do you think that there is another planet out in the universe that can supply earth for other humans or creatures that can survive in our atmosphere?

    Reply
  61. Jaden

    I like learning new things

    Reply
  62. Rose

    Building a brand sounds so interesting! 🙂

    Reply
  63. Anthony

    Consistency is important.

    Reply
  64. London

    We didn’t know Apple almost failed. We can’t imagine having no ipads, iphones or air pods!

    Reply
  65. Adam

    Making new discoveries takes a lot of patience.

    Reply
  66. Ivy

    marketing is one of the most important and difficult parts of building a successful brand

    Reply
  67. Adyiah

    This is so cool!

    Reply
  68. Payton

    I have been to the hoover dam before and it was really interesting to learn about.

    Reply
  69. Muhaimin

    Creating a brand would be fun

    Reply
  70. Olivia

    The idea of Planet Nine has always fascinated me, and it’s so interesting to know that there have been more breakthroughs surrounding its existence.

    Reply
  71. Westin

    Consistency is important

    Reply
  72. Benji

    I learned a lot of information about businesses and building a brand! But really caught my attention is Planet 9 and it seems so interesting. it would shake up a lot and since there is a lot of similar situations in out solar system and it could mean there is more than planet 9 out there! awesome episode.

    Reply
  73. Aniah

    This was very helpful for me!

    Reply
  74. Jevell

    The name of a brand is important because it’s a lasting memory and grabs the attention of the people that your brand serves.

    Reply
  75. Yasmin

    Is building a brand easier than building a company

    Reply
  76. Toby

    It’s interesting to see how much goes into coming up with a brand name. It’s not as easy as they make it seem.

    Reply
  77. Zoe

    It was very interesting to hear about establishing a brand that can make an impact and last.

    Reply
  78. Nikita

    Very interesting, especially because I’ve chose International Business as a major next year!

    Reply
  79. Joshua

    what an amazing episode this time.

    Reply
  80. Peyton

    I learned something new! thanks.

    Reply
  81. Aiden

    I liked learning about how dams were made and would love to see the Hoover Dam.

    Reply
  82. Asha

    I love watching these videos, one of my favorite parts of the week

    Reply
  83. Aubrielle

    I have always wanted to make a brand!!!

    Reply
  84. Cris

    Love Acellus!!!

    Reply
  85. Alinah

    Thank u

    Reply
  86. Diyanni

    Thank you for your advice, I hope to start a business one day.

    Reply
  87. Jadeyn

    Woah, i love this episode. Watching from South Dakota!

    Reply
  88. Charlotte

    Wow, this is so interesting! I never knew everything that goes into building a brand.

    Reply
  89. Skyler

    My mom is into branding and marketing. She is always looking for new ideas. I have helped her come up with some ideas with AI.

    Reply
  90. Rebecca

    Branding is very important for lots of things.

    Reply
  91. Delilah

    This is inspiring

    Reply
  92. Elena

    You think Elon musk will make ai launched rockets?

    Reply
  93. Erianna

    I hope to build my own brand one day.

    Reply
  94. Vicente

    One day I hope to start a brand! Thank you Billings!

    Reply
  95. Julianna

    It’s really cool to see info about marketing your ideas in something mostly focused on the engineering side, lots of people forget that people still have to know about your ideas tp be helped by them.

    Reply
  96. Morgan

    Thank you

    Reply
  97. Angelina

    Thanks, I hope to start a brand one day and this inspired me 🙂 also I love R-51 lollll

    Reply
  98. Taylor

    Love this

    Reply
  99. Genevieve

    Building a brand takes a lot of dedication and hardwork! It’s inspiring how you were able to become so successful!

    Reply
  100. Charlotte

    wow thats amazing

    Reply
  101. Timothy

    I liked learning about the Hoover Dam.

    Reply
  102. Clark

    R51 has a girlfriend?!?

    Reply
  103. Callen

    Information is very useful for someone who is wanting to start their own business or brand.

    Reply
  104. Rain

    Lots of useful information!

    Reply
  105. Randi

    How did you learn about branding?

    Reply
  106. Anya

    this is amazing, might start my own buisness.

    Reply
  107. Mackenzie

    Would there be any way to reach planet 9 when we hopefully or eventually get to look at it? Or, would it be too far to reach?

    Reply
  108. Zoey

    I love Designing i want to make my own merch

    Reply
  109. Lucy

    Awesome show!

    Reply
  110. Wyatt

    This has so much great information on making a business!

    Reply
  111. Grace

    Building a brand is so cool.

    Reply
  112. Andraya

    this was cool

    Reply
  113. Renaud

    Valuable information! this inspires me to start my own business

    Reply
  114. Hasset

    Great Episode i really didnt know all of this. learned a lot

    Reply
  115. Lily

    when was acellus created

    Reply
  116. Mackay

    Dr. Tobias’ segment is always so interesting to me. I’m 16 years old and a bit of a history buff. Seeing how inventions changes the world throughout history is so fascinating.

    Reply
  117. Giannah

    I think its pretty cool to be learning all of this OUTSIDE of the classes

    Reply
  118. Huet

    I really hope to start my own brand someday! Great vid!

    Reply
  119. Harlow

    I can’t wait to start my own brand this is useful info

    Reply
  120. Bentley

    This is great learning info for the future I want to own my own business

    Reply
  121. Coralynn

    I’m part of the club, PLUTO IS STILL A PLANET! Dont mark him out!
    But still, pretty cool.

    Reply
  122. Mackenzie

    wow that is crazy i did not know all of this

    Reply
  123. Adam

    I really enjoyed this! I want to start a business one day

    Reply
  124. Keyah

    What would the discovery of planet nine mean for our solar system?

    Reply
  125. Journi

    This is very cool to learn about brands and their importance.

    Reply
  126. Breonna

    Great video!!

    Reply
  127. Mina

    This was really motivating to do my best in school & life.

    Reply
  128. Katya

    Honestly I think Playjay could be a pretty good brand name

    Reply
  129. Samuel

    I think building the brand is the hardest thing probably.

    Reply
  130. Bruce

    Wow this video was so interesting! I really liked how in depth they went on how to build a brand!

    Reply
  131. Carolina

    I really enjoy the depth the video goes into about brands for businesses.

    Reply
  132. Luke

    Having your own brand would be amazing.

    Reply
  133. Jake

    I always wanted to make my own brand!

    Reply
  134. Mason

    This really helped me

    Reply
  135. Naomi

    Learning about the solar system has always been fun for me. So to think that there Is another planet out there is really cool.

    Reply
  136. Matthias

    This was a good video on how to start a business.

    Reply
  137. Ariel

    I believe creating a brand is important for a big company or a small business. And even now you need to create your own personal brand through name image and likeness as a young student or student athlete.

    Reply
  138. Caleb

    how easy was it to build this brand?

    Reply
  139. Eito

    The lecture about planet nine was really interesting. The fact that there might be a ninth planet in our solar system really hooked my curiosity.

    Reply
  140. Sara

    the cartoon was funny lol

    Reply
  141. Amy

    Enjoyed this episode. Thank you!

    Reply
  142. Kennady

    Thank you for this cool presentation.

    Reply
  143. Arianna

    Awesome video!!! Loved it!

    Reply
  144. Shay

    I definitely agree… the best products always win.

    Reply
  145. Ayla

    I love watching these!

    Reply
  146. Journey

    This a very interesting video! I can’t wait to learn more

    Reply
  147. Journey

    This is a very interesting video on brand creation.

    Reply
  148. Sadi

    Really great video. Loved it.

    Reply
  149. Ruth

    R-51 never fails to make me laugh 😂

    Reply
  150. Elijah

    R-51 is the best this video was funny

    Reply
  151. Libby

    Wow this video was really funny!!! I loved both R-51 segments haha

    Reply
  152. Mckenna

    Brand relevance is definitely interesting.

    Reply
  153. Anna

    Wow I am inspired to build a brand!

    Reply
  154. Malaysia

    Watching this video gives me motivation.

    Reply
  155. Lourdes

    I love this video and r 51!

    Reply
  156. Mazzy

    I have always wanted to make my own sticker brand!

    Reply
  157. Naimah

    oh my gosh, this was such a great video :).

    Reply
  158. Jaden

    Amazing video. I really loved it.

    Reply
  159. Hannah

    I always look forward to these videos! I learn so much and just enjoy watching them!

    Reply
  160. Justin

    Cool video

    Reply
  161. William

    i like r 51

    Reply
  162. Maddie

    planet 9 is really far away

    Reply
  163. Eoghan

    Love that she tells you we don’t speak negative about ourselves!

    Reply
  164. Baku

    Also please keep us updated on the planet 9.

    Reply
  165. Simone

    This is so interesting! I myself am starting to build a brand

    Reply
  166. Shannon

    This episode was interesting talking about keeping a brands relevance.

    Reply
  167. Baku

    OMG OMG OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! r-51 MADE A PLAYJAY-51!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Reply
  168. Jordyn

    Building a brand is about consistency, authenticity, and connection.

    Reply
  169. Skylar

    loved this

    Reply
  170. Logan

    I would like to visit that dam. It looks pretty cool.

    Reply
  171. Daniel

    GREAT VID

    Reply
  172. Victoria

    I think it’s cool how the video talks about the role of maintaining a brand’s relevance and competitive edge in the market

    Reply
  173. Jahmir

    Building a brand can financial help you an your family so it’s good to know how to build one an keep it going

    Reply
  174. Gabe

    Loved the show

    Reply
  175. Kaden

    Love the video!

    Reply

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